How To Dominate Facebook Advertising in 2020

Looking to boost your success with Facebook Ads? In this video, Tomer Nesher gives you 5 tactics to help you dominate Facebook Advertising.

In fact, we used the 5 tactics in this video to improve our client’s success in Facebook Advertising.

With that, here’s what you’ll learn in today’s video:

First, Tomer explains to you the importance of doing research. Doing research not only can help you with your ad creative and copy but it can also help you see what’s working and not working for your competitors. Utilizing tools such as the Facebook Ads Library will help you maximize your research efforts.

Our second tip is to know your goal. What is your campaign objective? Are you focusing on conversion? Leads? Engagement? Knowing your goal will help you to decide which campaign objective you need to use. For example, if your goal is to boost your sales, then you should choose the conversion objective. That way, Facebook will optimize the campaign to get more conversions.

Tip number three is to choose the right audience. You can have the best copy and graphics but your Facebook Advertising campaign will fail if you do not target the right audience. Try lookalike or retargeting (remarketing) audiences to start off. These audiences will be easier to convert.

The 4th tip from today’s video is to run A/B tests. Running A/B testing for your ads will help you decrease your Facebook Advertising cost in the long-run and also achieve the results that you are looking for. You can run A/B tests right in Ads Manager.

The final tactic is to be clear and concise with your message and call-to-action (CTA). I’m sure you have seen those long Facebook Ads that are a few paragraphs long. People lose interest and will scroll past the ad. YOU DON’T WANT THAT. You need to have a message that is short and sweet but gets straight to the point.