How To Create Facebook Lead Generation Campaigns That Gets Results

Thanks to lead ads, Facebook is making it even easier to get leads on their platform. In this video, we show you step-by-step how to create a lead generation campaign on Facebook. Here are the Facebook Lead Generation Campaign steps that we cover:

First, you’ll learn how to create the exact audience for your lead generation campaign. You can’t have a successful campaign without reaching the right audience. In my example, I kept it very basic and broad because of the budget I am working with. In my experience, the best audiences for this specific campaign tend to be lookalike audiences or retargeting audiences.

Next, we show you how to start building the campaign. Keep in mind, choosing lead generation for your campaign type is the only way to run Facebook Lead Ads. We walk you through the campaign, ad set, and ad level.

The next step to start running the Facebook Lead Generation Campaign is to create the lead form. This is where you will be asking for their information, questions, and so on.

Finally, after the lead form is completed, the final step is to press confirm. Your ad will be under review by Facebook. After Facebook approves your ad, your ad will be up and running.

In the end, you’ll have step-by-step instructions on how to start a lead generation campaign on Facebook, from start-to-finish.