Email marketing is a productive way to connect with and engage customers and prospects. Since it lets businesses to send focused and customized communications to specific audiences, it is an effective tool for building relationships and boosting conversions. One of the main advantages of email marketing is that it increases website traffic and sales. By including links to your landing pages or website in your emails, you may direct users to your site and convince them to make a purchase. Email campaigns can be set up to automatically send communications to leads who have abandoned their shopping carts in order to recover lost revenue.