CNY Biotech Accelerator, Upstate Medical University
The Facebook Ad Shift: Seamless Applications, Great Talent
Services
Challenge
The renowned CNY Biotech Accelerator was on a mission. Their 2023 Medical Device Information Challenge program sought out the brightest minds in early-stage commercialization of medical devices. But the quest was daunting. How do you attract a pool of unmatched innovators from a vast digital space?
Solution
With a meticulously crafted database of potential prospects, we launched a razor-sharp Facebook ads campaign. But here’s the twist: recognizing the nuances of tracking, we took the bold move to streamline application submissions directly on Facebook. The result? A surge in quality applicants, seamless user experience, and a program enriched with the very innovation it sought.
Results
DRP successfully increased the original pool of applications by 89%.
Impressions
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Increase in Applicants
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Increase in New Users Post Campaign Launch
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