Livnot U'Lehibanot

Challenge

CNY Biotech Accelerator needed help to expand the applicant pool for its 2022 Medical Device Information Challenge program. The Challenge seeks innovators in the early stage commercialization of medical devices.

A Unique Outreach Organization

Livnot U’Lehibanot is a holistic, physically and spiritually challenging Israel experience program that connects participants to their heritage and community in an open environment. Their programs strengthen Jewish identity through hiking the Land of Israel, experiential education, community service, and meaningful interactions with local Israelis.

Industry

Non-profit 

Techniques

Facebook Advertising

Social-Media Management

Livnot Group Photo-min

THE PROBLEM

Livnot U’Lehibanot faced a looming deadline to increase attendance at its annual Passover Retreat or cancel the event. Management retained Digital Reach Platform (DRP) to increase the number of participants by leveraging social media to attract attendees. Despite the short time-frame available to us, DRP fashioned a multiple-platform approach that met the goal and ensured the continuation of the program. Our success depended on quickly identifying targeted prospects with a high probability of joining the program.

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THE SOLUTION

DRP developed its audience based on age, religion, geography, and a variety of interests. Our strategy was to target both travelers to and residents of Israel. Through the use of dynamic, creative ads on Facebook, we tested the efficacy of our copy and graphics. To make the signup process easy, DRP utilized Facebook Lead Ads, which allowed registration with just a click of a button.

THE RESULT

Leads to the Passover Retreat increased 75 percent. More importantly, DRP’s campaign notched a 50-percent jump in attendees.

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