Last week Google announced it will be helping small to medium-sized businesses during the coronavirus (COVID-19) pandemic. 

Vin Gaeta reports at impactbnd.com:

Specifically, this help will come in the form of $320 million in Google Ads credits to help eligible SMBs reach their target audiences. 

This is fantastic news for small- and medium-sized businesses, because it gives them the ability to continue advertising and promoting their companies.

Eligibility Requirements:

Vin Gaeta continues:

To be eligible to receive Google’s recently-announced support a company must have had a Google Ad account at any [time during] the last year… According to the release, “Credit notifications will appear in [clients’] Google Ads accounts and can be used at any point until the end of 2020 across [Google’s] advertising platforms.”

You will be able to use these credits to run ads on Google Search, Display or on YouTube.

How Many Ads Credits Will Each Business Receive?

Currently, there are no details available on how many ad credits a business will receive.

How Will This Help Your Business?

This pandemic has severely damaged businesses of all sizes. This is Googles attempt to help companies overcome these challenging times and keep them afloat. Google and Alphabet CEO Sundar Pichai writes, “We hope it will help to alleviate some of the cost of staying in touch with their customers.”

Small Business Tips During the Coronavirus Crisis

Make sure you stay up-to-date from news and other resources in order to obtain the latest information on stimulus packages, grants, loans, and other options that can support your business continuity.

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