CNY Biotech Accelerator, Upstate Medical University
Driving program applications.
Services
Challenge
CNY Biotech Accelerator needed help to expand the applicant pool for its 2022 Medical Device Information Challenge program. The Challenge seeks innovators in the early stage commercialization of medical devices.
Solution
Digital Reach Platform (DRP) created a targeted data base of prospects and developed an advertising campaign based on keyword research. DRP created several variations of a promotion in order to test the best responses from different target audiences.
Results
DRP successfully increased the original pool of applications by 89%.
Impressions
0
Increase in Applicants
0
%
Increase in New Users Post Campaign Launch
0
%