Chabad Young Professionals Uptown Charlotte
Driving Attendees
Services
Challenge
Over the past six months, Chabad Young Professionals Uptown Charlotte faced the challenge of effectively promoting multiple events tailored to the young Jewish professional community. These events ranged from festive gatherings like the Ultimate Purim Rodeo and Drinks + Dreidels 6.0, to culturally significant celebrations such as Passover Seder and Rosh Hashana Dinner. The primary goal was not only to increase event attendance but also to enhance community engagement and cohesion among young Jewish professionals in the area.
Solution
Recognizing the unique demographics of the target audience—Jewish young professionals—the decision to leverage Facebook Ads was straightforward given its vast reach and powerful targeting capabilities. To accommodate a modest budget, we optimized our approach by focusing on:
- Event-specific ads that highlighted the unique aspects of each event.
- Custom audiences created from existing email lists, ensuring we reached previous attendees and those most likely to be interested.
- Lookalike audiences to find new prospects similar to our best existing attendees.
- Engagement targeting to re-engage individuals who had interacted with previous ads or related content.
This multi-faceted strategy ensured that every dollar spent was aimed at maximizing potential attendee interest and conversion.
Results
The campaign results were outstanding, showcasing a tangible impact on both event sign-ups and overall community engagement: