Livnot U'Lehibanot
Lead generation for program applications.
Services
Challenge
Livnot U’Lehibanot faced a looming deadline to increase attendance at its annual Passover Retreat or cancel the event. Management retained Digital Reach Platform (DRP) to increase the number of participants by leveraging social media to attract attendees. Despite the short time-frame available to us, DRP fashioned a multiple-platform approach that met the goal and ensured the continuation of the program. Our success depended on quickly identifying targeted prospects with a high probability of joining the program.
Solution
DRP developed its audience based on age, religion, geography, and a variety of interests. Our strategy was to target both travelers to and residents of Israel. Through the use of dynamic, creative ads on Facebook, we tested the efficacy of our copy and graphics. To make the signup process easy, DRP utilized Facebook Lead Ads, which allowed registration with just a click of a button.
Results
Leads to the Passover Retreat increased 75 percent. More importantly, DRP’s campaign notched a 50-percent jump in attendees.