How To Create Facebook and Instagram Engagement Audiences

Want to learn how to create Facebook and Instagram engagement audiences? In this video, we will walk you step-by-step on how to create Facebook engagement audiences and Instagram engagement audiences for your Facebook ads campaign.

With that, here’s a quick preview of what we’ll cover in the video:

The first step is to go to your Facebook business manager account and click on audiences.

This is where we are going to create engagement audiences for Facebook and Instagram.

Next, we’ll show you how to create an Instagram engagement audience based on a number of factors:

Everyone who engaged with your Instagram business
Anyone who visited your Instagram business profile
People who engaged with any Instagram post or Instagram ad
People who sent a message to your Instagram business profile
People who saved any Instagram post or Instagram ad

Then, we show you how to create a Facebook engagement audience based on the similar factors that were used with the Instagram audience:

Everyone who engaged with your Facebook Page
Anyone who visited your Facebook Page
People who engaged with any Facebook post or Facebook ad
People who clicked any Facebook call-to-action button
People who sent a message to your Facebook Page
People who saved your Facebook Page or any Facebook post ad spend will be broken down by the 5 days.

You can pick one of these factors one or include as many as you like.

Finally, we show you how to create a Facebook engagement audience based on the people who like your page.

This type of audience can only be created with a Facebook page. Facebook has not made this feature available for your Instagram business profile.

At the end of this video, you will have the knowledge and skillset to be able to create your own Facebook and Instagram engagement audiences.